360° of Acceptance is an immersive mobile experience celebrating the acceptance of everyone, everywhere through a collection of cultural portraits. Accessible in 81 markets and seven languages around the world. 2017 Silver ADDY winner. Developed with SapientRazorfish.
Celebrate the acceptance of everyone, everywhere via a 360° mobile experience. A collection of cultural portraits inspires people to take a stand with Visa for universal acceptance. See all videos.
“The vignettes… rely on uplifting quotes and compelling graphics to associate the brand with athletes who don’t fit the Olympic mold.” Campaign US
First you discover a passion. Then comes dedication. That leads to strength – which you test with endurance. We are all born with potential. What you do with it is up to you.
Yusra Mardini’s harrowing journey from Syria to Rio has given her, and other refugee athletes, an Olympic flag to train under. Now the whole world is their home.
American fencer Ibtihaj Muhammad demonstrates pride in her faith by competing in a hijab on a global stage. She calls it leading with love.